Thinking About Monetizing Your TikTok Videos? Here’s What You Need to Know About the TikTok Creativity Program
If you’re considering turning your TikTok content into a source of income, you’re in the right place. TikTok has introduced a new monetization tool called the TikTok Creativity Program, designed to address the issues creators faced with the original Creator Fund—specifically complaints about low earnings. With the new program, TikTok aims to reward creators who produce original, high-quality content that’s at least one minute long.
In this guide, we’ll cover everything you need to know—from eligibility requirements to how you can join the program and other monetization options on TikTok. Let’s dive in.
What Is the TikTok Creativity Program Beta?
Launched in February 2023, the TikTok Creativity Program Beta was TikTok’s response to growing dissatisfaction with the Creator Fund. Many creators reported earning as little as $20–$30 per million views, which prompted TikTok to phase out the Creator Fund in the U.S., U.K., France, and Germany by the end of 2023. It was replaced with the Creativity Program.
TikTok claimed the new program could allow creators to earn up to 20 times more than what was offered under the Creator Fund. Those already in the old fund were invited to switch to the new program.
The main goal of the Creativity Program is to give creators a more rewarding, transparent, and scalable way to earn money from their content.
TikTok Creativity Program Eligibility Requirements
To qualify for the TikTok Creativity Program, you must meet these criteria:
- Be at least 18 years old
- Have at least 10,000 followers
- Accumulate 100,000 valid video views in the last 30 days
- Post high-quality videos that are over 1 minute long
The main difference from the original Creator Fund is the emphasis on long-form content, which is a notable shift for a platform known for short videos. TikTok now encourages creators to experiment with longer formats to increase earnings.
Beta Program Details
When it first launched, the Creativity Program Beta was an invite-only trial. Participants needed to:
- Be 18 or older
- Have at least 100,000 valid views in the past 30 days
- Create high-quality videos longer than 1 minute
Due to its success, TikTok decided to roll out the program more widely.
TikTok Creativity Program vs. Creator Fund
Both programs share some baseline requirements:
- Must be 18+
- Have 10,000 real followers
- Gain 100,000 views in the past 30 days
However, there are key differences:
| Feature | Creator Fund | Creativity Program |
|---|---|---|
| Video Length | Any length | Videos must be over 1 minute long |
| Earnings Potential | Reported as low as $20 per million views | Claimed to be up to 20x higher |
| Focus | Short-form and general content | High-quality, long-form content |
TikTok Creator Rewards Program Eligibility
If you’re looking to join the Creator Rewards Program, which expands on TikTok’s monetization tools, here’s what you need:
- Be 18 or older
- Have 10,000+ followers
- Earn at least 100,000 valid views in the last 30 days
- Use a personal (not business) TikTok account
- Have an active personal bank account
- Follow TikTok’s Community Guidelines
- Be located in a supported region, such as:
- United States
- United Kingdom
- France
- Germany
- Brazil
- Japan
- South Korea
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